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Welcome to Arlo Designs (“we”, “our”, or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website https://arlodesigns.co.uk (the “Site”) or contact us directly.
By using our website, you agree to the terms of this Privacy Policy.
Who We Are
Arlo Designs operates as a creative design portfolio and service provider based in the United Kingdom.
Contact details:
- Email: contact@arlodesigns.co.uk
- Website: https://arlodesigns.co.uk
We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We only collect the information necessary to operate our website and respond to your enquiries.
2.1 Information You Provide
When you use our contact form or otherwise get in touch, we may collect:
- Your name
- Your email address
- Any other details you choose to include in your message (for example, project information or company name)
We use this information solely to respond to your enquiry or provide requested information.
2.2 Information Collected Automatically
When you browse our website, certain data may be collected automatically through cookies and analytics tools, such as:
- Your IP address
- Browser type and version
- Device information (desktop, mobile, etc.)
- Pages visited and time spent on our site
We may use Google Analytics (or a similar tool) to understand how visitors use our site. These tools help us improve our content and performance but do not identify you personally.
How We Use Your Information
We may use your information for the following purposes:
- To respond to contact form submissions and general enquiries
- To improve and maintain our website
- To ensure website security and prevent misuse
- To comply with legal or regulatory obligations
We do not use your data for marketing or promotional emails at this time.
Legal Bases for Processing
We rely on the following lawful bases to process your personal data:
- Consent: when you voluntarily provide your information through our contact form.
- Legitimate interests: to analyse and improve our website, maintain security, and operate effectively.
- Legal obligation: when processing is required to comply with applicable law.
Cookies and Tracking
Our website uses cookies (small text files stored on your device) to help the site function properly and to improve user experience.
Types of cookies we may use:
- Essential cookies: required for site operation (for example, security, session management).
- Analytics cookies: such as Google Analytics, to understand visitor behaviour and improve our website.
When you visit our site, you will be shown a cookie consent banner that lets you accept or reject optional cookies. You can also adjust or withdraw your consent at any time via your browser settings.
For more information, please see our separate Cookie Policy (to be added or linked when available).
Data Retention
We only keep your personal information for as long as necessary to fulfil the purposes described in this policy, including:
- Contact form enquiries: retained for up to 12 months unless a longer period is required for follow-up communication or business purposes.
- Analytics data: retained according to Google Analytics’ standard retention period (usually 14–26 months).
After this time, we securely delete or anonymise your data.
Data Sharing
We do not sell or rent your personal data.
We may share limited information with:
- Service providers who help operate our website (for example, hosting, email delivery, analytics)
- Legal authorities if required to comply with law or protect our rights
All third-party providers we use are required to handle data in accordance with UK data protection law.
International Data Transfers
If your data is transferred or stored outside the UK (for example, by Google Analytics), we ensure it is protected under appropriate safeguards, such as standard contractual clauses approved under the UK GDPR.
Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict certain types of processing
- Withdraw consent (where applicable)
To exercise these rights, please contact us at [insert your email address]. We will respond within one month, as required by law.
Data Security
We take reasonable technical and organisational measures to protect your information, including:
- Secure hosting environment
- Use of SSL (HTTPS) encryption
- Limited access to personal data by authorised personnel only
While we take care to protect your data, no website or transmission is 100% secure.
Links to Other Websites
Our website may contain links to third-party websites or services. This Privacy Policy applies only to our own site. We recommend reviewing the privacy policies of any external sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at https://arlodesigns.co.uk/privacy-policy, with the “Last updated” date shown at the top.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
- Email: contact@arlodesigns.co.uk
- Website: https://arlodesigns.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk